The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
How is monthly reach calculated?
Divide the average number of users reached per post by the total number of page likes and you get your average reach.
How is the combined audience calculated?
Terms and Calculations • Random duplication – The range of two mediums is the range of one added to the range of the other, minus the product of the two media – Combined range = average range A + average range B – (range A x throw B )
What is a good reach on Facebook?
According to Facebook, reach is the number of unique users who had content from your Facebook page or about your page on their screen. Put simply, it is the number of Facebook users who came into contact with your brand on Facebook. 11
What is range and frequency?
What is range and frequency? Reach The number of people (or households) exposed to a given medium at a given time. Frequency The number of times viewers see the same ad during a campaign.
How do you calculate impressions?
Impressions are the total number of contacts with your ad. A person can receive multiple exposures over time. If a person was exposed to an ad five times, that would count as five impressions. Impressions are calculated by multiplying the number of spots by the average number of people. 26
What is incremental scope?
Incremental reach refers to the unique audience that an OTT video campaign targets, in addition to the audience that a branded linear TV campaign reaches. 13