DeAnn Stidham is an American businesswoman, co-founder and president of LuLaRoe, an American women’s apparel and multi-level marketing company. As of 2021, DeAnn Stidham’s net worth is estimated to be around $50 million.
After launching in 2013, the company soon began to grow exponentially, with revenues of over $1 billion in 2016. Suppliers of the products they worked with led to numerous multi-million dollar lawsuits.
| Full Name | DeAnne Stidham |
| Birth Date/ Age | 1959(62 years old) |
| Birth Place | Pasadena, California, United States of America |
| Profession | Co-Founder and President of LuLaRoe |
| Relationship Status | Married |
| Net Worth | $50 million |
Early Life
DeAnne comes from a family with a business background, her maiden name is Startup. Her great-grandfather was William Startup, famous for opening the first sweet shop in England.
Also, her father, Elbert Startup, is the founder of the American Institute of Family and Womanhood. DeAnne grew up in a family of 10 siblings, including her twin sister.
DeAnn Stidham Net Worth and Career
Since DeAnn went to church, some women have bought her clothes at boutiques because they wanted to look stylish on the way to church. However, this small DeAnne company could not compete with larger competitors. One day, one of her daughters asked DeAnne to make her a long skirt. DeAnne was hesitant at first, saying that she might be better off if she bought it. However, market participants were not satisfied with her eldest daughter.
As a result, DeAnn created a long skirt for her daughter and soon her friends were asking her where she got it. For this, she received more than 40 orders. In six months, DeAnne was able to sell over 20,000 of these skirts while still working from her home. Her husband, Mark, was involved in her work as a contractor, but as the business grew, he too joined DeAnn in helping her.
It was then that in 2013 LuLaRo was born, named after her granddaughters such as Lucy, Lola and Monroe. One of the goals with which the company recognized the gap in the market was that there should be more options for comfortable but modest clothing. This humility also inspired DeAnne in the values she learned from the church.
Personal Life
After DeAnne met in 1998 and have been together ever since. LuLaRoy himself is known to have recruited most of his executive team from the family due to the presence of a large number of DeAnn and Mark descendants.
A new documentary series about LuLaRoe titled LuLaRich also mentions that on the sixth floor, where the management worked, 85% of those present were from the Stidham family.
DeAnn Stidham net worth
As of 2021, DeAnn Stidham’s net worth is estimated at $50 million. The Stidham family’s peak sales were $2.3 billion and the Stidham family’s combined net worth is $100 million, with DeAnne alone worth $50 million. If it weren’t for the various accusations and lawsuits the company has faced in recent years, his net worth would likely have been much higher.
In 2021, LuLaRoe had to pay $4.74 million to settle a lawsuit in Washington that severely damaged the image of the LuLaRoe brand.